Don’t hand over budget to a creator with fake followers or an audience that doesn’t buy. Here’s the exact checklist Aussie trade brands should run through before approving any influencer deal.
The Real Cost of a Fake Tradie Influencer: What $5k Gets You Wrong Read More »
Don’t hand over budget to a creator with fake followers or an audience that doesn’t buy. Here’s the exact checklist Aussie trade brands should run through before approving any influencer deal.
How to Vet an Australian Trade Influencer Before Spending a Dollar Read More »
The two deal structures every trade brand and creator needs to understand, flat-rate vs CPM, with real examples, pros, cons, and when each one wins.
Flat-Rate vs CPM Sponsorship Deals Explained (For Tradies and Trade Brands) Read More »
An honest comparison of the three platforms that matter for Aussie trade brands, which one drives awareness, which drives sales, and which is a waste of money depending on your product.
YouTube vs Instagram vs TikTok for Trade Brands: Which Platform Actually Sells? Read More »
A straight-up breakdown of what Australian trade brands actually pay for YouTube, Instagram and TikTok sponsorships in 2026, flat-rate deals, CPM deals, and how to set a budget that doesn’t get you ripped off.
How Much Should an Aussie Trade Brand Spend on Influencer Marketing in 2026? Read More »
