Influencer marketing guides and insights for Australian trade brands
The two deal structures every trade brand and creator needs to understand, flat-rate vs CPM, with real examples, pros, cons, and when each one wins.
Flat-Rate vs CPM Sponsorship Deals Explained (For Tradies and Trade Brands) Read More »
An honest comparison of the three platforms that matter for Aussie trade brands, which one drives awareness, which drives sales, and which is a waste of money depending on your product.
YouTube vs Instagram vs TikTok for Trade Brands: Which Platform Actually Sells? Read More »
A straight-up breakdown of what Australian trade brands actually pay for YouTube, Instagram and TikTok sponsorships in 2026, flat-rate deals, CPM deals, and how to set a budget that doesn’t get you ripped off.
How Much Should an Aussie Trade Brand Spend on Influencer Marketing in 2026? Read More »
